Data verified 2026-04-25
About Crumbl Cookies Franchise
Crumbl Cookies operates a gourmet cookie bakery model built around a rotating weekly menu of 4 to 6 limited-time flavors that change every Monday, plus signature staples. The brand is known for its open-kitchen format, oversized pink boxes, and heavy reliance on short-form video and social media marketing.
Total initial investment ranges from approximately $460,166 to $1,266,333 according to Item 7 of the 2024 FDD, including a $50,000 initial franchise fee. Crumbl requires a minimum net worth of $500,000 and at least $150,000 to $200,000 in liquid capital. As of late 2024, all US territories are sold out and new opportunities exist only via resale of existing locations.
Beyond the initial investment, franchisees pay an 8% royalty on gross sales (above the 5 to 6% QSR industry average), a 2 to 3.5% marketing fund contribution, and a 1 to 2% local cooperative marketing spend in many markets. Combined ongoing fees can reach 11% of gross revenue before rent, labor, and ingredients.
From a franchise due diligence perspective: The investment range above is the FDD's estimate. Your actual costs, including lease deposits, working capital shortfalls, build-out overruns, and the income you give up while launching, are almost always higher. Plan for the higher number. Use the tools below to calculate what this franchise will really cost you.
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Franchise Disclosure Documents are public records in several states. Search for "Crumbl Cookies" on these free state databases:
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Analyze Your FDD Free Profit CalculatorWhat the Crumbl Cookies FDD reveals
Based on the Crumbl Cookies 2024 Franchise Disclosure Document and independent FDD aggregator analysis published by Franchise Chatter, FranchiseTimes, SharpSheets, and FDD Exchange. Data verified 2026-04-25.
Item 5 and 6: Fee Structure
Initial franchise fee is $50,000, paid in full at agreement signing. Ongoing royalty is 8% of gross sales, well above the QSR industry average of 5 to 6%. National marketing fund is 2% of gross sales. Many markets carry an additional 1.5% local cooperative marketing spend, with some sources reporting up to 3.5% national plus local combined. On a $1.5 million revenue location, the 8% royalty alone produces $120,000 per year in royalty payments, roughly $40,000 more than a 5.5% QSR average royalty would generate at the same revenue.
Item 19: Earnings Disclosure
Crumbl's 2024 FDD Item 19 covers 571 of 689 traditional franchised locations that operated continuously through all of 2023, a reporting rate of approximately 58.99%. Average annual revenue was $1,156,838 with a wide gross sales range from approximately $86,175 at the bottom to $3,639,139 at the top, a spread of more than 40 to 1 across the system. Average net profit was $122,955; the bottom-low was $33,260; the top-high was $618,102 for the 115 locations where complete profit data was available. Bottom-quartile locations near $900,000 in gross sales tend to compress to $50,000 to $100,000 in cash flow after the 8% royalty and fixed costs, a mediocre return on a $500,000 to $700,000 total investment.
Item 20: Unit Count and Growth
Crumbl had 968 franchised US locations at end of 2023, growing to over 1,000 US locations by late 2024 plus expansion into Canada. The brand grew from a single Logan, Utah store in 2017 to 918 locations by 2024, making it one of the fastest unit-growth franchises in US history. The flip side: territory saturation has reached the point where all US territories are listed as sold out, with new opportunities limited to franchisee resales rather than first-time openings.
Item 3: Litigation and Bankruptcy
The Crumbl FDD discloses lawsuits and bankruptcy information that prospective buyers should review carefully with a franchise attorney. Independent FDD aggregators including vettedbiz.com flag Crumbl's litigation history as material to the evaluation. The exact case-by-case detail is in Item 3 of the current FDD. Pull the most recent FDD before signing.
Key Questions Before Investing in Crumbl Cookies
- What is realistic Year 1 take-home pay after the 8% royalty, 2 to 3.5% marketing, weekly recipe rotation labor, ingredient procurement waste, rent, and SBA debt service?
- How does a resale change the math? You are paying the original franchisee, not the franchisor, plus assuming whatever lease, debt, and equipment lifecycle they leave behind. What is the asking multiple on cash flow, and how does that compare to building new in a market that opens up?
- What is your exposure if revenue lands in the bottom quartile? At $900,000 annual revenue with 8% royalty plus 3% marketing plus rent plus labor, the cash flow can compress to $50,000. Can you survive that?
- What are the active and resolved cases listed in Item 3, and what patterns do they reveal about franchisor-franchisee disputes?
- How responsive is corporate to weekly menu rotation execution issues? Call at least 10 current and 5 former franchisees from Item 20 of the FDD.
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Disclaimer: Investment figures shown are from publicly available Franchise Disclosure Documents filed with state regulators. Figures may vary by location and FDD year. This page is for educational purposes only and does not constitute legal, financial, or investment advice. Always review the most current FDD and consult with a qualified franchise attorney before making any investment decision.